BrandCrafters
Unleash your brand potential and improve your business results.
BrandCrafters – a collaboration between Carline Schaad and Raymond Joore – assists businesses in building or strengthening an authentic, distinctive, and consistent brand. Why? To prevent unnecessary spendings on, for example, ineffective employer branding or trial-and-error efforts for an optimal (online) marketing campaign. It starts with the basics: the brand strategy. This investment will pay off in areas such as generating quality leads, ensuring happy employees, or increasing customer satisfaction. The building blocks we work with include: brand strategy (which consists of positioning, brand architecture, and brand identity), marketing strategy, and marketing communication strategy. We approach your brand challenge with a holistic perspective, never following a predetermined plan. For each case, we assess which a building blocks need to be addressed – and how. We work with standalone modules, using a phased approach in co-creation with you. The starting point of each assignments starts with the company’s DNA, a specific objective and/or business case. And the key question will be: how can we optimally leverage the brand’s potential to contribute to achieving the goals? No review yetBe the first to write one
Services
6 services offered by BrandCrafters
Description At BrandCrafters, our marketing expertise is centered around crafting compelling brand narratives that resonate with target audiences. We blend data-driven insights with creative strategy to deliver campaigns that drive engagement, increase visibility, and ultimately boost your bottom line. Whether it's digital marketing, content creation, or social media strategy, we tailor our approach to meet your specific needs, ensuring your brand stands out in a crowded market. Let BrandCrafters help you connect with your customers and grow your brand.Skills in Marketing (14) B2B MarketingFinanciële Communicatiemarketing mix optimalisatieMarketing OntwikkelingGeïntegreerde Marketing CommunicatieStrategische MarketingMerk MarketingCommunicatie StrategieMarketing MixPrint Communicatie+4
Learn more about MarketingDescription At BrandCrafters, our branding and positioning services are designed to create a distinct and memorable identity for your business. We dive deep into understanding your brand's core values, target audience, and market landscape to develop a positioning strategy that sets you apart from the competition. From creating a unique visual identity to crafting a compelling brand story, we ensure that every element aligns with your brand’s essence and resonates with your audience. With our expertise, your brand will not only be recognized but also cherished by those who matter most.Skills in Branding & Positioning (25) MessagingBrand NamingBrand MarketingBrand DesignKey VisualBrand NarrativeB2B BrandingCorporate Identity DesignBranding MarketingTarget Group Definition+15
Learn more about Branding & PositioningDescription At BrandCrafters, our copywriting service transforms ideas into powerful words that captivate, engage, and convert. We specialize in creating clear, compelling copy that speaks directly to your audience, whether it's for websites, marketing materials, or social media. Our team of skilled writers understands the nuances of tone, style, and messaging, ensuring that every piece of content reflects your brand's voice and drives your business goals. With our copywriting expertise, your message will not only be heard but also remembered.Skills in Copywriting (5) Copywriting AdvertisingContent WritingCreative CopywritingContent CurationCreative Writing
Learn more about CopywritingDescription At BrandCrafters, our advertising services are designed to amplify your brand's reach and impact. We create targeted, high-impact campaigns that connect with your audience across multiple platforms, from digital and social media to traditional channels. Our approach combines creative excellence with strategic insight, ensuring that your ads not only capture attention but also drive results. Whether you're looking to build brand awareness, generate leads, or boost sales, our tailored advertising solutions will help you achieve your goals and stand out in a competitive marketplace.Skills in Advertising (4) B2B AdvertisingTraditional AdvertisingAdvertising ProductionAdvertising Campaign
Learn more about AdvertisingDescription At BrandCrafters, our online marketing services are all about collaboration and precision. We work closely with a network of specialized suppliers to deliver comprehensive, data-driven strategies that enhance your online presence. From SEO and PPC to social media and email marketing, we tailor each campaign to meet your specific objectives, ensuring that your brand reaches the right audience at the right time. By leveraging our expertise and our partners' specialized skills, we provide a holistic approach to online marketing that drives traffic, engagement, and conversions, helping your business thrive in the digital landscape.Skills in Online Advertising (4) SEASEO AdvertisingPaid MediaSocial Media Advertising
Learn more about Online AdvertisingDescription At BrandCrafters, our Public Relations services are focused on building and maintaining a positive image for your brand. We craft strategic PR campaigns that resonate with your audience, generate media coverage, and strengthen your reputation. By leveraging our strong media connections and storytelling expertise, we help you communicate your brand’s message effectively, manage public perception, and navigate crises with confidence. Whether it's media outreach, event management, or influencer relations, our PR efforts are designed to enhance your visibility and credibility in the marketplace.Skills in Public Relations (PR) (5) Partnership StrategyB2B Public RelationsPR MarketingPress KitPR Consulting
Learn more about Public Relations (PR)
Team
5 members in BrandCrafters's team
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